At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.
Our associates are our most important resource and we care about our people, their wellbeing and growth. New Balance benefits enable the well-being of our employees and their families in ways that matter to them including employee discount on our amazing products. Our associates can take advantage of our health and wellness resources, you’ll discover many more benefits of working at New Balance, such as programmes that support your charitable contributions and there are opportunities to participate in community volunteering. Each associate is encouraged to take ownership of their development, as they conquer their personal aspirations with development opportunities available across all locations.
Our EMEA Senior Vice President
Mathias Boenke, SVP of EMEA is responsible for all aspects of New Balance’s business in Europe, Middle East and Africa including eCommerce, Retail, Marketing, Sales, and Operations for NB’s subsidiary businesses in UK/Ireland, Benelux, France, Germany, Italy, Spain/Portugal, Poland and Scandinavia. In addition, Mathias is responsible for all the distributor business in EMEA outside of the subsidiary markets. Mathias re-joined New Balance in 2021 as SVP, EMEA having previously held the role of Country Manager for Germany, Austria and Switzerland from 2001 to 2006 before taking up positions with Huber Holdings and Intersport.
EMEA HEAD OFFICE, WARRINGTON, UK
EMEA DIRECT TO CONSUMER OFFICE, AMSTERDAM, THE NETHERLANDS
UK DOMESTIC MANUFACTURING, FLIMBY, UK
The New Balance retail stores span across EMEA including UK, France, Germany, Italy and beyond. The stores range from our three storey Flagship store on the prestigious Oxford Street, London to our many outlet stores. Each store is designed to reflect the brand and its heritage.
Our DE&I Vision
An unwavering commitment to an ongoing journey - New Balance leads our industry with a diverse workforce and a focus on equity and inclusion to better serve our Associates, Consumers, Athletes and communities. - IT TAKES ALL OF US. Every associate plays a role.